It’s All About Your List

Want to grow a solid creative business? Build your mailing list. How artists can increase business by using their email list regularly.

The Artist Doesn’t Always Know Best

There are times when our own opinion isn’t enough; when we need to reach out to others for feedback that will help guide our direction. In those instances, crowdsourcing can prove invaluable.

What’s Killing Your Art Sales?

Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors.

How Artists Can Get Marketing Assistance

Need help with marketing and promoting your art? Check out these resources.

Smart Marketing Strategy: Serve Up Your Art

As the artist, you are in a perfect position to make those recommendations on how and where your work should be displayed.

Artists … Exit Your Comfort Zone

Four Marketing Techniques YOU Can Use to Boost Your Web Presence

You’re Probably Doing It Wrong

It should go without saying— having quality digital images is 100% critical for your art business.

Avoid These Mistakes to Build an Effective Art Portfolio

You never know when you might have a great opportunity and need to show your best work at a moment’s notice.

How a Hard Look at Business Changed an Artist’s Life

This was the most important thing that I have ever done for my business. It was astounding what I was spending to make what I thought was a living.

Avoid these 7 Mistakes when Photographing Art

Guest blogger Garry McMichael explains common mistakes, and helps make photographing art with a digital camera easy.

Is Your Artist Statement Working for You?

An artist statement, like all promotion, is a frame through which the artwork is seen. It is a guideline, a means of orienting the viewer.

4 Ways Booth Signage can Draw a Crowd

In a crowded show, how can you stand out? Signage is a great way to grab attention and make a statement.

Your Biggest Art Marketing Mistake

All the effort you put into sharing your art has been wasted, unless you choose to take further action.

Out-of-the-Box Art Marketing Ideas

While you are meeting your perfect audience, why not give them an up close and personal look at how you work?