This was the most important thing that I have ever done for my business. It was astounding what I was spending to make what I thought was a living.
Avoid these 7 Mistakes when Photographing Art
Guest blogger Garry McMichael explains common mistakes, and helps make photographing art with a digital camera easy.
Is Your Artist Statement Working for You?
An artist statement, like all promotion, is a frame through which the artwork is seen. It is a guideline, a means of orienting the viewer.
4 Ways Booth Signage can Draw a Crowd
In a crowded show, how can you stand out? Signage is a great way to grab attention and make a statement.
Your Biggest Art Marketing Mistake
All the effort you put into sharing your art has been wasted, unless you choose to take further action.
Out-of-the-Box Art Marketing Ideas
While you are meeting your perfect audience, why not give them an up close and personal look at how you work?
Partner with Your Galleries to Sell More Art
People love meeting the artists… so much so that our public calendar now states which artist is representing the gallery on a given day.
How to Get Rejected by the Press
Although most of the people who get in touch are probably very nice people, they are making a fatal mistake when it comes to getting press attention.
How to Create an Amazing Customer Experience for your Collectors
When the sale is made, the artist ships out the work to the buyer. This isn’t the end of the customer experience. It’s actually a huge opportunity to delight your customer and turn them into a raving fan.
Artist Strategies Lead to Regular Online Sales
Canadian photographer Michael Winsor is highly successful with e-commerce, making online sales of his work on a daily basis. He shares tips for artists.
Who Controls Your Art Business?
Some people will have no problem complying and making Facebook part of their advertising expenses, but I know for most of my clients, this is just not feasible.
Luck vs. Opportunity
For me taking control, actively engaging and committing to all of these elements rather than waiting for them to happen has led from one opportunity to the next.
Artist Opportunities in the Funerary Market
Planning to sell your art into new markets? Consider whether your work fits into this lucrative niche.
Holiday Shopping Starts Now. Are You Ready?
Holiday shoppers are in thinking mode and putting their loved ones on lists and setting up budgets.
