Consistency is Key to Making Art Sales

Part of your job as an artist and an entrepreneur is to build trust with your network, your associates and your collectors.

5 Essential Steps to Cultivate Online Art Buyers

You are not truly a visible business without a fully engaged website.

Why You Must Start Your Email Marketing Campaign

Emails, when done on a regular schedule, have the ability to grow your relationships, your “brand” or recognition, and bring your clients into a more intimate sense of conversation.

Why People Buy Art

Many times people don’t truly know what they want as far as buying art. They appreciate receiving recommendations.

Are You at a Loss for Words?

Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.

How to Lose an Art Sale

So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.

Evolution of an Artist Salon

These sorts of events are good for artists in any stage of their careers.

How I Built an Email Campaign and Sold More Art

Its power to reach consumers and convert consumers is due to the fact that over 91% of all US consumers use email every single day.

How to Overcome Objections to the Sale of Your Art

To understand more clearly, you need to listen carefully to your prospective customers, and you need to also put yourself in their place

Artist Website Strategies: Are You Making this Major Mistake?

Visit almost any artist website, and you will see common mistakes that can easily be fixed. One of the biggest errors is failing to give enough information.

What I Learned from Being an Art Gallery Owner

Michael Soltis, an artist who has also owned a gallery, shares his insights and experience.

Give Yourself a Promotion

In my estimation, about 80% of artists are “in the pack” and struggling to break out

5 Ways Artists Can Unlock the Power of Social Media

Whichever social media network you choose to go with first, it’s incredibly important to get your page set up correctly.

The Power of Repeat Sales

Create ongoing income through repeat sales to existing customers and grow your business.