People love meeting the artists… so much so that our public calendar now states which artist is representing the gallery on a given day.
How to Get Rejected by the Press
Although most of the people who get in touch are probably very nice people, they are making a fatal mistake when it comes to getting press attention.
How to Create an Amazing Customer Experience for your Collectors
When the sale is made, the artist ships out the work to the buyer. This isn’t the end of the customer experience. It’s actually a huge opportunity to delight your customer and turn them into a raving fan.
Artist Strategies Lead to Regular Online Sales
Canadian photographer Michael Winsor is highly successful with e-commerce, making online sales of his work on a daily basis. He shares tips for artists.
Who Controls Your Art Business?
Some people will have no problem complying and making Facebook part of their advertising expenses, but I know for most of my clients, this is just not feasible.
Luck vs. Opportunity
For me taking control, actively engaging and committing to all of these elements rather than waiting for them to happen has led from one opportunity to the next.
Artist Opportunities in the Funerary Market
Planning to sell your art into new markets? Consider whether your work fits into this lucrative niche.
Holiday Shopping Starts Now. Are You Ready?
Holiday shoppers are in thinking mode and putting their loved ones on lists and setting up budgets.
Consistency is Key to Making Art Sales
Part of your job as an artist and an entrepreneur is to build trust with your network, your associates and your collectors.
5 Essential Steps to Cultivate Online Art Buyers
You are not truly a visible business without a fully engaged website.
Why You Must Start Your Email Marketing Campaign
Emails, when done on a regular schedule, have the ability to grow your relationships, your “brand” or recognition, and bring your clients into a more intimate sense of conversation.
Why People Buy Art
Many times people don’t truly know what they want as far as buying art. They appreciate receiving recommendations.
Are You at a Loss for Words?
Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.
How to Lose an Art Sale
So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.
