Establishing your authority will make most potential customers take you more seriously, and it will build credibility.
Confessions of a Professional Art Gallery Closer
Heartfelt advice for artists on the essence of making sales from a long-time expert in the business.
Why Artists Must be Ready for Online Commerce
71% of art collectors have bought art online sight unseen.
How Artists Can Build a Mailing List
If your goal is to sell artwork, you will need to reach out to potential customers and collectors on a regular basis.
10 Ways to Improve Your Art Website
Fresh content added to your website increases your ranking and adds another dimension to your presentation.
Artist Website Strategies: Using Testimonials
Testimonials are an excellent way to share personal recommendations on your website, as well as in other forms of marketing.
Artist Website Strategies: Improve Your About Page
The About page is one of the most visited on any website, and should be compelling and inviting. Are you satisfied with yours?
Is Easy Access Ruining Your Art Business?
There is too much access to present and sell your work to the world. The value of it has been diminished. An opinion piece by Carolyn Edlund.
5 Steps to Gaining Referral Business
Referrals from existing customers are just about the best prospects you can get, and many artists grow their business mainly through being referred.
Crafting Potent Press Releases That Get You Ink
Unlike social media, upon which you can publish anything you want, getting coverage in traditional media has to be earned.
How to Create an Artist Email Newsletter that Works
Ruth Soller, a successful painter from Colorado, explains how to create an artist newsletter that gets real results.
Effective Art Marketing is Not About You
When inviting people to connect, Like, or follow you on any social platform, let them know how your content is going to make their lives more enjoyable.
Should You Change your Name for the Sake of Art?
Todd Ridge explains why he changed his name as an artist and a brand to become more memorable and enhance sales.
Telling Your Artist Story
Delight your visitors with lots of big, juicy, photos of your studio, or better yet, you in your studio in the process of creating your art.
