The most basic element of all relationships is trust – business associations as well as friendships depend on it.
Crafting Your Brand
Over the years as I’ve been an artist, author and marketer, I have come to believe one thing passionately – people buy the story.
Artists, Do You Need an Agent?
There is a huge hunger (and confusion) among artists about how to sell their work. Would an agent be the solution?
Selling Art | How Does Your Art Get Sold?
Top selling artists learn to achieve a balance between making work that sells and finding and tapping the best markets to sell their work.
8 Ways to Improve Your Online Portfolio
Is your website really showing your art to its best advantage?
Top 10 Mistakes Artists Make When Building a Website
Your website should be as energetic as a living breathing thing. There will always be something to add, change or remove. With enough attention, you can turn your website into a marketing machine
How Artists Can Build a Brand
A marketing expert and artist shares his expertise with fellow creatives who want to make a brand presence.
Create Your Own Art Book
With the easy availability of just about any kind of custom printing today, many artists have hardbound books of their portfolios printed. Here’s how to use them to promote.
7 Ways to Promote Your Art with Notecards
Stay in touch with prospective collectors, galleries or retailers by sending cards with different images of your work every couple of months.
10 Free Ways Artists Can Get Publicity
Do you have big plans but a small budget? Here are 10 ways to get the word out about your art without breaking the bank.
The Curse of Knowledge
You have more knowledge about what you know than anyone else. And, because you can’t “unlearn” what you know, you make assumptions.
A Gallery Owner’s View: What Artists Need to Know
Art gallery owner Suzanne Connors speaks frankly about what artists must know to work with galleries for mutual success.
How Natasha Wescoat Rocked Her Online Art Sales
A well-rounded web presence is an essential part of your art business and brand if you want to sell online.
4 Time Management Tips for Artists
Each day when you make your To Do list, be sure to highlight those items that will produce income now for your business.
