The About page is one of the most visited on any website, and should be compelling and inviting. Are you satisfied with yours?
Is Easy Access Ruining Your Art Business?
There is too much access to present and sell your work to the world. The value of it has been diminished. An opinion piece by Carolyn Edlund.
5 Steps to Gaining Referral Business
Referrals from existing customers are just about the best prospects you can get, and many artists grow their business mainly through being referred.
Crafting Potent Press Releases That Get You Ink
Unlike social media, upon which you can publish anything you want, getting coverage in traditional media has to be earned.
How to Create an Artist Email Newsletter that Works
Ruth Soller, a successful painter from Colorado, explains how to create an artist newsletter that gets real results.
Effective Art Marketing is Not About You
When inviting people to connect, Like, or follow you on any social platform, let them know how your content is going to make their lives more enjoyable.
Should You Change your Name for the Sake of Art?
Todd Ridge explains why he changed his name as an artist and a brand to become more memorable and enhance sales.
Telling Your Artist Story
Delight your visitors with lots of big, juicy, photos of your studio, or better yet, you in your studio in the process of creating your art.
The Power of Trust
The most basic element of all relationships is trust – business associations as well as friendships depend on it.
Crafting Your Brand
Over the years as I’ve been an artist, author and marketer, I have come to believe one thing passionately – people buy the story.
Artists, Do You Need an Agent?
There is a huge hunger (and confusion) among artists about how to sell their work. Would an agent be the solution?
Selling Art | How Does Your Art Get Sold?
Top selling artists learn to achieve a balance between making work that sells and finding and tapping the best markets to sell their work.
8 Ways to Improve Your Online Portfolio
Is your website really showing your art to its best advantage?
Top 10 Mistakes Artists Make When Building a Website
Your website should be as energetic as a living breathing thing. There will always be something to add, change or remove. With enough attention, you can turn your website into a marketing machine
