Selling art and craft to museum shops is very different than working with traditional galleries and stores.
Sell Your Customers on Value
As you begin to define your target customer, and what they care about, sell your customer on what they value when presenting your work.
How Artists Can Make an Effective Press Kit
Press kits are packaged promotional materials distributed to members of the media in order to get exposure and publicity.
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
How Artists can Finesse the Press
Media outlets are hungry for stories. Artists make for good stories. Let’s explore how you can do this effectively to get media attention.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
Storytelling for Artists
olyn Edlund
Creative entrepreneur Joan Biondi used the power of stories to create a feline personality who became a superstar.
Interview with an Art Show Promoter
A show promoter her viewpoint on the current state of retail shows and how artists can better market and sell their work.
The Great Asheville Arts Experiment
This project has the potential to position me as a valuable asset for local art-lovers, artists, galleries and those who plan art events.
Creative Marketing for Artists
Five examples where artists have gone above and beyond to market their work and keep their businesses responsive
Brilliant Idea Increases Art Studio Income Dramatically
Siyeh Glass in Atlanta, Georgia came up with a concept that made them one of the most popular destinations in their city.
How to Generate Buzz for Your Next Studio Event
Are you planning an open studio for the holiday season, and want to draw a crowd?
6 Ways Your Artist Statement Can Work for You
Have you brushed up your Artist Statement? Here’s how to use it to further your art career and gain attention.
Superheroes of Promotion
The photographic images of your work can be like superheroes at promoting your creative business and products.
