A marketing expert and artist shares his expertise with fellow creatives who want to make a brand presence.
Create Your Own Art Book
With the easy availability of just about any kind of custom printing today, many artists have hardbound books of their portfolios printed. Here’s how to use them to promote.
7 Ways to Promote Your Art with Notecards
Stay in touch with prospective collectors, galleries or retailers by sending cards with different images of your work every couple of months.
10 Free Ways Artists Can Get Publicity
Do you have big plans but a small budget? Here are 10 ways to get the word out about your art without breaking the bank.
The Curse of Knowledge
You have more knowledge about what you know than anyone else. And, because you can’t “unlearn” what you know, you make assumptions.
A Gallery Owner’s View: What Artists Need to Know
Art gallery owner Suzanne Connors speaks frankly about what artists must know to work with galleries for mutual success.
How Natasha Wescoat Rocked Her Online Art Sales
A well-rounded web presence is an essential part of your art business and brand if you want to sell online.
4 Time Management Tips for Artists
Each day when you make your To Do list, be sure to highlight those items that will produce income now for your business.
How to Sell Your Work to Museum Stores
Selling art and craft to museum shops is very different than working with traditional galleries and stores.
Sell Your Customers on Value
As you begin to define your target customer, and what they care about, sell your customer on what they value when presenting your work.
How Artists Can Make an Effective Press Kit
Press kits are packaged promotional materials distributed to members of the media in order to get exposure and publicity.
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
How Artists can Finesse the Press
Media outlets are hungry for stories. Artists make for good stories. Let’s explore how you can do this effectively to get media attention.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
