We start with a pattern and then determine the type of product we might like to see it on.
Need Money for Art? Kick Your Funding Into High Gear
Do you have a creative project in mind and need money to fund it? Use “crowdfunding” to invite others to become a vital part of your project by backing you financially to achieve your goal.
Is There a Future for Trade Shows and Sales Reps?
With the advent of internet shopping and an abundance of websites, the face of commerce is continuing to change entire industries.
How to Make Your Customers Fall in Love with You
A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.
Are You Ready for Prime Time?
Take stock of your portfolio, your line, your sales, and be honest – are you presenting totally professional work to the marketplace?
Email Marketing for Artists – Part 2
Here are some ways to grow your subscriber list and make your newsletters even more effective.
Email Marketing for Artists – Part 1
Want to build website traffic, and get in front of your audience at every opportunity? Building and using an email database of your contacts is crucial to maximize your exposure and create repeat sales of your work.
What Artists Need to Know About Giclee Printing
Giclee printer Stan Bowman works with artists who want to reproduce their work for sale. He offers many years of experience in marketing, and discusses the technology of giclee.
3 Ways to Increase Every Sale
Strategies for artists to increase every sale they make by bundling and creating sets that naturally go together, or cross-selling other merchandise to bump up each ticket.
Anatomy of a Dynamic Website
If you want to sell your art or crafts, your website is extremely important. How to make an effective, user-friendly site which gets results and makes sales. The example used is susidjewery.com, owned by jeweler Susan DelVecchio.
How to Work with Art Consultants
Art consultant and author Barbara Markoff discusses how artists meet art consultants and can best work with them to create and place art in corporate settings.
Alternative Opportunities for Artists
Artist/gallerist/curator and teacher Rhonda Schaller writes about artists finding alternative ways of thinking and exhibiting their art, including online portfolios, art registries, and how to create your own opportunities.
Art Website Basics – What Every Artist Should Know!
Guest blogger John Math explains art website basics for artists to make it easy to navigate, complete and informational, and capture the emails of visitors interested in the artwork.
How to Grow Your Art Business Through Referrals
How to ask for and receive business referrals; word-of-mouth referrals, written referrals and networking are discussed.
