Storytelling for Artists

olyn Edlund

Creative entrepreneur Joan Biondi used the power of stories to create a feline personality who became a superstar.

Interview with an Art Show Promoter

A show promoter her viewpoint on the current state of retail shows and how artists can better market and sell their work.

The Great Asheville Arts Experiment

This project has the potential to position me as a valuable asset for local art-lovers, artists, galleries and those who plan art events.

Creative Marketing for Artists

Five examples where artists have gone above and beyond to market their work and keep their businesses responsive

Brilliant Idea Increases Art Studio Income Dramatically

Siyeh Glass in Atlanta, Georgia came up with a concept that made them one of the most popular destinations in their city.

How to Generate Buzz for Your Next Studio Event

Are you planning an open studio for the holiday season, and want to draw a crowd? 

6 Ways Your Artist Statement Can Work for You

Have you brushed up your Artist Statement? Here’s how to use it to further your art career and gain attention.

Superheroes of Promotion

The photographic images of your work can be like superheroes at promoting your creative business and products. 

Artist Profile: Smart Strategies for Licensing

We start with a pattern and then determine the type of product we might like to see it on.

Need Money for Art? Kick Your Funding Into High Gear

Do you have a creative project in mind and need money to fund it? Use “crowdfunding” to invite others to become a vital part of your project by backing you financially to achieve your goal.

Is There a Future for Trade Shows and Sales Reps?

With the advent of internet shopping and an abundance of websites, the face of commerce is continuing to change entire industries.

How to Make Your Customers Fall in Love with You

A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.

Are You Ready for Prime Time?

Take stock of your portfolio, your line, your sales, and be honest – are you presenting totally professional work to the marketplace?

Email Marketing for Artists – Part 2

Here are some ways to grow your subscriber list and make your newsletters even more effective.