An excerpt from the new e-course Reach More with Video: A Digital Guide for Creatives from Colour In Your Life. Founder Graeme Stevenson addresses challenges artists face when speaking publicly, and how to overcome them.
Advice for Artists: The Value of a Personal Network
Arts advocate and marketing expert Rickie Leiter shares recommendations on how artists can earn opportunities and publicity through building a network.
Advice for Artists: Secure Opportunities and Promote Your Events
We asked artist advocate and marketing expert Rickie Leiter about making the most of opportunities and publicity.
Artizan Made: A Model for Collaborating as a Collective
Rachel Biel shares the story of an online handmade community and the labor of love that built it.
Cultivate Collectors Emotionally
Create marketing messages that connect emotionally with your potential customers.
Selling Art B2B
Selling to a business client? Understanding your target customer’s needs will help you close the sale.
Connect with Your Art Collectors
by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales. Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]
How Artists Use Video for Marketing
Video rules online and in social media. Artists are using this format in different ways to share their work and engage potential customers.
8 New Social Media Platforms To Market Your Art
by Marisa D. Aceves An introduction to new and exciting platforms for promoting and sharing your artwork. Art marketing has changed with the progressive arrival of new technologies and social media applications. As a result, artists must learn to embrace new ways to share their art with the world. While many artists are […]
Start a Successful Artist Blog (or Podcast)
by Carolyn Edlund Many artist entrepreneurs are looking to gain attention and interact with a target audience. Content creation is a great way to start that engagement. There is a steady increase in the number of artists selling online. Consequently there is also a huge amount of “noise” happening in an already crowded […]
Make Your Art Business Referral-Friendly
Close more art sales by cultivating referrals. Here’s how.
Plan Your Email Marketing Messages
Ready for an email marketing strategy? Here’s how and when to reach out to your audience.
How to Thank Your Collectors
Use these ideas to build relationships with your art collectors by sharing appreciation for their patronage.
Know Your Collector and Why They Buy
A working knowledge of your collector and their motivations will help you market your art more effectively.
