I highly encourage small businesspeople to meet with a regional buyer, or even a store level buyer, if they have the latitude to place orders.
Selling to Large Retailers
Want to join the “big leagues” and get your work into chain stores? Here’s how to survive and thrive without losing your shirt.
The Truth About Art Publishing
The average life span of an image in the marketplace is much shorter than it was in the distant 20th Century.
Shooting Fish in a Barrel
How one artist planned such a great strategy for presenting her work that picking up new accounts was “like shooting fish in a barrel.”
Entrepreneur Taps into Contemporary Christian Market
A massive customer base exists in the Christian retail market, which by itself does over $4.6 billion in sales annually.
Holy Cow! How to Succeed at Selling to a Niche Market
Your niche has other people in it who create art. Get to know them and create a strategic alliance tp refer business to the other.
Want to Rock Your Art Business This Year? Start with Your Collection
Go into your design process knowing who your target customer is, what they buy and why your work will appeal to them.
Scott Price: Writer, Digital Artist, Self-Publisher
As internet resources allow artists and writers to self-publish, they increase their independence and opportunities.
Storytelling for Artists
olyn Edlund
Creative entrepreneur Joan Biondi used the power of stories to create a feline personality who became a superstar.
Interview with Greeting Card Designer Kate Harper
The good news, from my observation, is that the Handmade and alternative card business is doing OK and I’ve had a rep confirm this recently.
How to Work with Sales Reps
The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
Missed Opportunities
Have you felt overwhelmed and stressed out when meeting potential buyers? Do you try to become invisible or even hide yourself in a book?
Greeting Card Entrepreneurs Take Advantage of Niche Marketing
Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base.
Have You Been Knocked Off, Ripped Off and Pissed Off?
What happens when your art or creative ideas get ripped off by imitators? Here’s how some artists fought back.
