We start with a pattern and then determine the type of product we might like to see it on.
Alaskan Artist Finds Success in Niche Market
How artist Jill Marshall has used regional images and themes to market her line of whimsical greeting cards.
What Retailers Want in Handmade Goods
We are always on the lookout for new items that set us apart from the competition, but also are desired by our customers.
Interview with an Art Licensing Agent
Julie Ager, the Licensing Director for Artistic Designs Group answered questions for artists who want to license their art.
Is There a Future for Trade Shows and Sales Reps?
With the advent of internet shopping and an abundance of websites, the face of commerce is continuing to change entire industries.
Target Your Market to Increase Your Sales
As an artist, can you identify your target market? What you need to know and how it can help your business.
Interview with Surtex Manager Penny Sikalis
Penny Sikalis, manager of the art licensing show Surtex in New York City reveals what artists need to know about exhibiting.
A Guide to Pricing Your Artwork
There is no perfect formula for pricing your work, but here are a few helpful hints.
6 Ways to Learn from Your Customers
How much do you as an artist know about what your customers want? Here’s how to find out, directly from them.
Are You Ready for Prime Time?
Take stock of your portfolio, your line, your sales, and be honest – are you presenting totally professional work to the marketplace?
Conversation with an Art Publisher
An interview with art publishing executive Donna Levan, on what artists should know about working in the industry.
Do You Want to be a Children’s Book Illustrator?
Are you interested in knowing more about how children’s book illustrators work? Here’s a step-by-step process to get involved in the field.
Make Your Line Retail Ready
Is your artwork a match for the corporate art market? Expert Joyce Creiger developed Art Specifier to help artists sell.
What Artists Need to Know About Giclee Printing
Giclee printer Stan Bowman works with artists who want to reproduce their work for sale. He offers many years of experience in marketing, and discusses the technology of giclee.
