Strategies for artists to increase every sale they make by bundling and creating sets that naturally go together, or cross-selling other merchandise to bump up each ticket.
Anatomy of a Dynamic Website
If you want to sell your art or crafts, your website is extremely important. How to make an effective, user-friendly site which gets results and makes sales. The example used is susidjewery.com, owned by jeweler Susan DelVecchio.
Featured Artist Francesca Tesoriere
Italian artist Francesca Tesoriere is a freelance illustrator who has created artwork for childrens books, greeting cards, gift wrap and other projects. She is seeking additional art licensing opportunities.
Secrets of Art Licensing Trade Show Success
Surface Designer Khristian Howell, well-known in art licensing circles, is a trade show veteran who shares some of her secrets for a successful event.
10 Ways to Plan a Successful Trunk Show & Boost Your Sales
Do you have a handmade wearables line? Giving a trunk show can really boost your sales. How to plan and what to do to ensure a successful trunk show.
Build Your Wholesale Accounts/Exclusivity
Entrepreneurs who are wholesaling to retail stores may offer “exclusivity” to certain accounts to prevent over-saturation in a market.
Advice from a RockStar Sales Rep
Sales rockstar Meryl Hooker helps artists and entrepreneurs get focused on business strategies to help sell their products.
How to License Art to Manufacturers
Art licensing pro Joan Beiriger discusses the most important points in choosing to license your art, and how to begin the process.
The Art of the Great Idea
Giesla Hoelscher, a Minnesota native, has launched a line of photo collages relating to cities, universities and personal histories.
Share Your Creative Spirit
When someone buys your artwork, they aren’t just buying a physical product. They are buying a piece of your creativity.
8 Techniques to Get Your Greeting Card Line into a Store
If you want to sell your greeting card line into more stores, these techniques can help get your foot in the door.
Greeting Card Entrepreneur Designs Her Own Success
Louisa Huang, creator of the greeting card line “Paper Musings” explains how she started and grew her business.
How to Work with Sales Reps to Grow Your Business
Are you considering using a salesperson to represent your designs and product line to retailers in the marketplace?
Greeting Card Biz Insider Secrets – Part 3
Don Ruge, a greeting card industry pro, completes his series on the topic of licensing your work and other considerations.
