A Partner to Creative Entrepreneurs

UK provider Wraptious helps artists develop gift products and enter lucrative new markets.

Art Sales by the Numbers

Sales is a numbers game. Here’s how to turn them in your favor.

Wholesale Your Work through Online Portals

Artists and makers selling in the wholesale marketplace have virtual options to connect with customers. Here’s where to find them.

Create an Engaging Email Signature

Does your email signature working as a marketing tool? Here’s how to customize a signature that wows recipients.

How to Leverage Artist Publicity

When major publicity comes your way, you need a plan to make the most of the opportunity.

Growing an Art Business with Print on Demand

Here’s how one artist expanded his business by offering merchandise through Print on Demand.

Art Analytics and its Impact on the Industry

Why do data analytics matter in the world of art?

Create an FAQ Page on Your Art Website

If you’re not making sales through your art website, take a look at the user experience. Do visitors seeing your work understand your terms and policies and how to make a purchase?

Who Buys Handmade Art and Craft?

There are plenty of customers who specifically want to own handmade work. They have a true appreciation for the talent and experience of the maker, and the creativity behind each piece.

Introduction to Creative Placemaking

Creative Placemaking can have a big impact on communities and offers opportunities for artists.

What Artists Should Know About Print Advertising

Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.

Encourage Collecting and Increase Repeat Sales

Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.

How Digital Artists are Creating and Selling

The world of digital art is innovative and evolving, with endless possibilities. Five artists reveal what inspires them, the techniques they use, and how they sell their work.

The Power of Email Marketing

Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.