Creative Placemaking can have a big impact on communities and offers opportunities for artists.
What Artists Should Know About Print Advertising
Advertising in publications is an option for artists looking to gain recognition and cultivate collectors. If you are considering print ads, here’s what to know.
Encourage Collecting and Increase Repeat Sales
Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.
How Digital Artists are Creating and Selling
The world of digital art is innovative and evolving, with endless possibilities. Five artists reveal what inspires them, the techniques they use, and how they sell their work.
The Power of Email Marketing
Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.
Evolution of an Expatriate Artist
Traveling and living internationally has dramatically influenced artist Rajul Shah’s aesthetic, technique and potential markets. She shares her story and what she has learned as an expat.
Muse vs. Market: How to Write Your Brand Story
Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.
How I Set and Reached My Art Sales Goals
What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.
What Artists Should Know about The Corporate Market
The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.
Selling Art? Know the Decision Maker
Increase your art sales by understanding your buyer and their motivations.
Price Your Art Like a Professional
Price your art to reflect it’s value in the marketplace and pay yourself a profit.
Success is Often Who You Know
How can developing a strong network of connections grow your art business?
The Future of Art Fairs and Festivals
The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?
Write Subject Lines that Get Your Emails Opened
Each email in an inbox has about two seconds to capture attention. Here’s how to grab attention and get your message opened.
