How collectors gain from appreciating and purchasing your art, and what artists need to know about communicating this message.
Email Marketing Tips for Artists
Plan, create and send email marketing campaigns that get results for your art business.
Digital Artist Launches a Successful Solo Show
Digital artist Carole Boyd planned and implemented a successful solo show in her community. Here’s how she did it.
How to Build Your Email List from Scratch
by Carolyn Edlund Email marketing is one of the most effective ways artists can use to grow their customer base. But how do you get started from zero? Many artists miss out on an incredibly valuable marketing method because they just don’t know how to get started. Before you can send out email […]
How to Give Confident Presentations about Your Art
An excerpt from the new e-course Reach More with Video: A Digital Guide for Creatives from Colour In Your Life. Founder Graeme Stevenson addresses challenges artists face when speaking publicly, and how to overcome them.
Advice for Artists: The Value of a Personal Network
Arts advocate and marketing expert Rickie Leiter shares recommendations on how artists can earn opportunities and publicity through building a network.
Advice for Artists: Secure Opportunities and Promote Your Events
We asked artist advocate and marketing expert Rickie Leiter about making the most of opportunities and publicity.
Artizan Made: A Model for Collaborating as a Collective
Rachel Biel shares the story of an online handmade community and the labor of love that built it.
Cultivate Collectors Emotionally
Create marketing messages that connect emotionally with your potential customers.
Selling Art B2B
Selling to a business client? Understanding your target customer’s needs will help you close the sale.
Your Art Website Checklist
Use this simple guide to build an inviting art website with a great visitor experience.
Connect with Your Art Collectors
by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales. Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]
How Artists Use Video for Marketing
Video rules online and in social media. Artists are using this format in different ways to share their work and engage potential customers.
Your Art Display: Presentation Matters
Give your customers a visual clue as to the value and desirability of your artwork by using thoughtful presentation.
