How the Arts Benefit Communities

The economic and cultural impact of arts in communities is significant and growing. Here’s why art matters, and how it makes a difference.

How to Revive a Dormant Email List

If you’ve neglected to send email campaigns on a regular basis, your list may have gone cold. Here’s how to reengage with subscribers.

6 Things Artists Must Stop Doing—Now!

Are you guilty of any of these self-destructive activities? Stop right now. They won’t help your art business or your sales.

Are You Making These Website Mistakes?

Want to improve your online art sales? Avoid these mistakes that can cost you opportunities and customers.

Find Your Sweet Spot: Where Personal Art Meets Market Success

For artists, striking a balance between what you love to make and what sells can be the best of both worlds.

Know the “Why” Behind Your Art

It’s essential to be able to articulate the concept behind your work and how it relates to what your audience cares about and values

How Artists Can Attract Press Coverage

Want to get some publicity for your art business? Use these tips to reach out to press members and be noticed.

How to Make Art Shipping Costs Painless

Do you cringe when you think of the response customers have to your shipping costs? Consider these solutions.

The Trust Factor

Gaining trust is a basic factor when marketing and selling your work online. How can you build trust with your customers?

Your Portfolio and Signature Style

An integral part of success for an artist is becoming recognizale by using a distinct, signature style. Here’s how to get started. 

They’re Not Your Customers!

Most people don’t want your art. That doesn’t matter. Here’s how to cut through all the noise and find your target audience.

Why Your Art Isn’t Selling

The reason your art fails to sell is probably not what you’re thinking. Let’s dive into the unspoken truths about art sales.

Increase the Value of Your Art & Grow Sales

Discover two powerful strategies to enhance your art business, increasing the professional and personal perceptions of your art’s value.

Diversify Your Income to Maximize Art Sales

Consider adding new methods of earning that can even out your art business income and help your bottom line.