Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.
Muse vs. Market: How to Write Your Brand Story
Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.
How I Set and Reached My Art Sales Goals
What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.
What Artists Should Know about The Corporate Market
The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.
Selling Art? Know the Decision Maker
Increase your art sales by understanding your buyer and their motivations.
Price Your Art Like a Professional
Price your art to reflect it’s value in the marketplace and pay yourself a profit.
The Future of Art Fairs and Festivals
The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?
Setting and Reaching Your Art Business Goals
What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.
Self-Curate Your Artist Portfolio
How to review and revise your artist portfolio to give a versatile and professional presentation.
How to Get Your Art Noticed
How do artists gain recognition for their work? Painter Tim Saternow writes about the importance of authenticity and vision.
Running a Live Art Event During the Pandemic
Artists are selling their work at in-person events again despite the pandemic. Two event organizers share how they were able to make this happen while keeping safety in mind.
Losing Art Sales? Avoid These Mistakes
As an artist, you’re looking to make more sales. Avoid these four communication mistakes that can cause you to lose them instead.
Sell Your Art as an Expert
Consultative selling is a sales method that takes into account the individual needs of the customer, and offers solutions and guidance based on those needs.
Write Product Descriptions that Sell
Is a picture worth a thousand words? Maybe. But using clear descriptions of the products you are selling on your art website will help you close more sales.
