You can’t be successful until you know exactly what you want and you have a clear picture in your mind of what success means to you.
Marketing Strategies for Photographers
Photographer’s representative Maria Piscopo has written a definitive guide for marketing photography.
Smart Art Marketing: Build Your Network
I spoke with artists Annie Salness and Emily Hancock about connections – making them, reinforcing them, and building friendships with customers, peers and others.
How and Why to Use Photos of Art in Progress
In progress photos are more casual than portfolio or jury shots, and thus they are perfectly suited for social media, where conversations may revolve about a piece that you are busy creating.
How and Why to Use Detail Shots of Your Art
If your work isn’t being seen in person, a detail shot can unravel the mystery of how it’s made and the materials used.
Creative Placemaking and Opportunities for Artists
Often, public art requires a team of creative professionals, stakeholders, and contractors working under the direction of one artist, often referred to as the “art director”.
Most of Your Art Marketing Will Fail. Keep Going.
The people who do care about original art are fewer. And the ones who care about your art are fewer still. Don’t give up.
How I Built an International Art Education Business
For the past seven years, we have had three instructors teaching for us online, as well as two teaching our course live, four translators, and thirteen other instructors in training, all preparing to teach online and in the real world.
Make Your Art Show Booth into a Gallery
A recent visit to the Boca Grande Invitational Art Festival shows how different artists find solutions to overcome the elements and give a welcoming presentation.
Increase Your Profit Margin: Raise Your Prices
There are ways to add perceived value to your work, many of which you can easily implement. This provides you additional reasons to charge more for your art.
Increase Your Profit Margin: Lower Your Costs
If you want to build a sustainable small business, it’s essential to keep track of income and costs to have a clear view of what you are earning, and to understand your profit margin.
Make Your Art More Collectible
Repeat business grows business, and that’s good news to an entrepreneur who has collectible work for sale.
Hiscox Report Reveals New Online Art Sales Trends
Online art sales are in their infancy (only 8.4% of the overall art market), and early adopters often face challenges and frustration.
10 Ways to Share Your Artist Story
As an artist, your story is an integral part of your work and the experience that your collectors have. Here’s how to create it, and share it.
