As an artist, having a high-quality digital portfolio is one of the most important things you can do for your career.
A Talented Artist Builds a Big Business
Artist Roza Khaminova’s collection of scarves and wearables has exploded in popularity. How has she dealt with scaling her business and dealing with knockoffs?
Video Marketing & Artists: A Match Made in Heaven
Just like your work, video engages the senses and, since it’s a visual medium, it gives you the opportunity to show rather than tell others what you do.
Creating an Art Business with Limited Energy
There are things I can’t do right now because I don’t have the energy to do them, and it took me a long time to realize that that’s okay.
Instagram Interactive Gallery Sells Your Art
Want to sell more art on Instagram? Here’s one way to drive traffic to your website and increase art sales on your existing e-commerce platform.
What Do You Want as an Artist?
The reality is that making it happen involves endless hours performing tasks and taking risks that may not appeal to you.
Selling One-of-a-Kind Art at Wholesale
Even though each sculpture is individual, he does take orders for similar sculptures with the same theme. However, they will have different fabrics and details.
Anatomy of a Successful Email Marketing Campaign
10 ways to get started on a kick-ass email marketing campaign to sell your art.
What is America’s Best Art Fair?
ArtFairCalendar.com announces the results of its 3rd annual “America’s Best Art Fairs” survey.
How Sublimation Printing can Scale an Art Business
Taking this step means she is now poised to enter new marketplaces for her work, and is ready to build a strong business with potential to sell volume and gain repeat orders.
Increase Your Art Sales by Making an Emotional Connection
Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
“I Covered My Expenses” and Other Forms of Delusion & Denial
The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
Portfolio Review: Do You Have These Issues?
I recently spoke with three artists who sought feedback on their portfolios. Each one faced different challenges.
