Taking this step means she is now poised to enter new marketplaces for her work, and is ready to build a strong business with potential to sell volume and gain repeat orders.
Increase Your Art Sales by Making an Emotional Connection
Enhance the buying experience for your potential customers by sharing the “why” of the purchase, and offering a message that creates an emotional resonance.
“I Covered My Expenses” and Other Forms of Delusion & Denial
The delusion of “I covered my expenses” relies on the denial of the true total costs and expenses of participation in a show.
Use Inbound Marketing to Increase Your Social Reach
Interacting with fans and followers is just as important as reaching out to potential business contacts in your industry via social media.
Portfolio Review: Do You Have These Issues?
I recently spoke with three artists who sought feedback on their portfolios. Each one faced different challenges.
Secrets of a Successful Open Studio
Artist Rosemary Conroy explains the details in running a highly successful open studio event every year, and cultivating collectors.
The Adult Coloring Book Phenomenon
Why are diehard fans cropping up for these trendy coloring books?
5 Ways to Organize Your Art Business (and Avoid Headaches!)
Is your art business organized? Save yourself unnecessary stress by getting organized with these 5 useful tips
Are You Selling Art in the Wrong Places?
Are you doing the same thing over and over again, when you aren’t really making many sales?
Artist FAQ: Art Reproductions Can Help Your Career
Artists can experiment by making reproductions of their artwork on a variety of materials.
From Concept to Market: One Artist’s Story
What does it take to take a product idea all the way to the mass market? This artist shares her experiences.
What’s Killing Your Art Sales?
Use that story to grab attention and use your message to let shoppers know how much they will love becoming one of your collectors.
Read This Before You Negotiate
Before you walk into any negotiation, or even a conversation about a business deal, do your research and plan ahead.
Fear of Selling & How to Overcome It
If you are fearful and uncomfortable, your unspoken fear rules your attitude, language choices, and body language.
