How an Artist Created a Full-Time Business

I love creating artwork, however, selling originals I learned early on was the limiting factor if that is all I sold.

Featured Artist Max Lehman

The Mexican folk artist Alfonso Castillo has influenced my approach to art, in imagery, construction and decoration. He is one of the most highly regarded Days of the Dead artists.

How to Run a Phenomenally Successful Crowdfunding Campaign

I was shocked at total strangers and distant acquaintances whom I barely spoke to who threw themselves into our campaign with gusto.

How to Love Rejection

If you’re getting rejected that means you are doing your work and getting it out the door.

10 Website Mistakes that Kill Your Art Sales

A confused customer won’t buy; avoid that problem by providing all the details about becoming a collector of your art.

Should You Quit Your Day Job?

There are many ways to earn money as a self-employed artist. Just be sure that you understand clearly that as an entrepreneur, you are in sales, plain and simple.

Are You Panicked About a Drop in Art Sales?

The truth is that no matter what industry you are in, change happens – and you can’t stop it. You have to deal with it.

Are You at a Loss for Words?

Divide your emails into one of two categories: informational or promotional with emphasis on mostly informational.

How to Lose an Art Sale

So if you are feeling badly about not getting back in touch with people who have an interest in your work, you have lot of company.

Put Your Business Cards Away

Why simply giving your business card to interested prospects is the worst thing you can do.

Conversation with a Potter

A fun and wide-ranging conversation shares thoughts on how artists can carve out a business model that works.

What is Affordable Art?

What happened when a customer thought a work of great art was out of her reach? A gallery closer tells the story of what is truly “affordable” when a collector falls in love.

How to Overcome Objections to the Sale of Your Art

To understand more clearly, you need to listen carefully to your prospective customers, and you need to also put yourself in their place

Artist Website Strategies: Are You Making this Major Mistake?

Visit almost any artist website, and you will see common mistakes that can easily be fixed. One of the biggest errors is failing to give enough information.