Want to join the “big leagues” and get your work into chain stores? Here’s how to survive and thrive without losing your shirt.
The Truth About Art Publishing
The average life span of an image in the marketplace is much shorter than it was in the distant 20th Century.
Think Big and Take Action/Interview with Lesley Riley
What’s the secret to an artist’s success? The right mindset and a lot of hard work. Artist and author Lesley Riley gives her best advice.
Storytelling for Artists
olyn Edlund
Creative entrepreneur Joan Biondi used the power of stories to create a feline personality who became a superstar.
Perseverance and Results
Every time I felt like giving up because I came away from a show where I sold nothing, it made me dig deeper and become more resilient.
Creative Marketing for Artists
Five examples where artists have gone above and beyond to market their work and keep their businesses responsive
Why Artists Need a Mentor
Personal coaches and consultants can be essential partners and mentors, helping you set up strategies on a highly individualized level.
Brilliant Idea Increases Art Studio Income Dramatically
Siyeh Glass in Atlanta, Georgia came up with a concept that made them one of the most popular destinations in their city.
How to Generate Buzz for Your Next Studio Event
Are you planning an open studio for the holiday season, and want to draw a crowd?
How to Work with Sales Reps
The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
Consultation Case Study: Improving a Greeting Card Line
An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
The Myth of Artists and Money
You don’t have to be hopeless when it comes to finances. Here are some answers to make sense of business, art and money.
Greeting Card Entrepreneurs Take Advantage of Niche Marketing
Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base.
Artist Profile: Smart Strategies for Licensing
We start with a pattern and then determine the type of product we might like to see it on.
