How artist Jill Marshall has used regional images and themes to market her line of whimsical greeting cards.
Is Your Work Outstanding?
Is your body of work totally cohesive, in a strong signature style? What makes it special, completely different from anyone else? What makes it irresistible?
Need Money for Art? Kick Your Funding Into High Gear
Do you have a creative project in mind and need money to fund it? Use “crowdfunding” to invite others to become a vital part of your project by backing you financially to achieve your goal.
Creative Rejuvenation
Links to articles about inspiration, overcoming rejection and accepting yourself as an artist.
Consultation Case Study: Freelance Illustrator
“This strategy has the long-term aim of the freelance illustrator being viewed as a consultative partner to clients, thereby setting up relationships which will lead to repeat business.”
How to Make Your Customers Fall in Love with You
A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.
Target Your Market to Increase Your Sales
As an artist, can you identify your target market? What you need to know and how it can help your business.
The Fine Art of Connection
“What merits attention to this Facebook user is that not only has he made connections, but how he interacts with online friends to schedule gallery shows up and down the east coast and draws crowds to openings.”
Email Marketing for Artists – Part 1
Want to build website traffic, and get in front of your audience at every opportunity? Building and using an email database of your contacts is crucial to maximize your exposure and create repeat sales of your work.
“You’ll Never Make a Living as an Artist”
“You’ll never make a living as an artist.” Who said that to you? Was it your parents, friends, your ex? Or was it you?
Are Your Art Prices Unrealistic?
Not pricing your art correctly has consequences, and is unhealthy for your business.
How Being an Outsider Can Make You a Better Artist
Are you feeling like an outsider? Often artists identify themselves this way. Author and coach David Couper discusses how to embrace your uniqueness and turn it into a strength.
Presentation Skills for Artists
Do you become tongue-tied when speaking about your work in front of an audience? Coach and trainer Jim Hornickel discusses different techniques to improve your speaking style.
