Personal coaches and consultants can be essential partners and mentors, helping you set up strategies on a highly individualized level.
Brilliant Idea Increases Art Studio Income Dramatically
Siyeh Glass in Atlanta, Georgia came up with a concept that made them one of the most popular destinations in their city.
How to Generate Buzz for Your Next Studio Event
Are you planning an open studio for the holiday season, and want to draw a crowd?
How to Work with Sales Reps
The biggest frustration that I hear from the sales reps that I mentor, is that the old strategies aren’t working anymore.
Consultation Case Study: Improving a Greeting Card Line
An artist who designed a line of greeting cards requested a consultation to evaluate her collection and sales strategies. Is this line ready for retail?
The Myth of Artists and Money
You don’t have to be hopeless when it comes to finances. Here are some answers to make sense of business, art and money.
Greeting Card Entrepreneurs Take Advantage of Niche Marketing
Two greeting card entrepreneurs built a brand and a reputation around a niche that appeals to their eco-conscious base.
Artist Profile: Smart Strategies for Licensing
We start with a pattern and then determine the type of product we might like to see it on.
Alaskan Artist Finds Success in Niche Market
How artist Jill Marshall has used regional images and themes to market her line of whimsical greeting cards.
Is Your Work Outstanding?
Is your body of work totally cohesive, in a strong signature style? What makes it special, completely different from anyone else? What makes it irresistible?
Need Money for Art? Kick Your Funding Into High Gear
Do you have a creative project in mind and need money to fund it? Use “crowdfunding” to invite others to become a vital part of your project by backing you financially to achieve your goal.
Creative Rejuvenation
Links to articles about inspiration, overcoming rejection and accepting yourself as an artist.
Consultation Case Study: Freelance Illustrator
“This strategy has the long-term aim of the freelance illustrator being viewed as a consultative partner to clients, thereby setting up relationships which will lead to repeat business.”
How to Make Your Customers Fall in Love with You
A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.
