A well-planned strategy to connect with and court your prospective clients can make them fall truly, madly, deeply in love with you and your work.
Target Your Market to Increase Your Sales
As an artist, can you identify your target market? What you need to know and how it can help your business.
The Fine Art of Connection
“What merits attention to this Facebook user is that not only has he made connections, but how he interacts with online friends to schedule gallery shows up and down the east coast and draws crowds to openings.”
Email Marketing for Artists – Part 1
Want to build website traffic, and get in front of your audience at every opportunity? Building and using an email database of your contacts is crucial to maximize your exposure and create repeat sales of your work.
“You’ll Never Make a Living as an Artist”
“You’ll never make a living as an artist.” Who said that to you? Was it your parents, friends, your ex? Or was it you?
Are Your Art Prices Unrealistic?
Not pricing your art correctly has consequences, and is unhealthy for your business.
How Being an Outsider Can Make You a Better Artist
Are you feeling like an outsider? Often artists identify themselves this way. Author and coach David Couper discusses how to embrace your uniqueness and turn it into a strength.
Presentation Skills for Artists
Do you become tongue-tied when speaking about your work in front of an audience? Coach and trainer Jim Hornickel discusses different techniques to improve your speaking style.
How to Define Your Dream and Plan Goals
Have a dream? Visualize the outcome, and then set measurable goals to achieve it. Here’s how.
What Artists Need to Know About Giclee Printing
Giclee printer Stan Bowman works with artists who want to reproduce their work for sale. He offers many years of experience in marketing, and discusses the technology of giclee.
Is an Art Residency Right for You?
What is involved with finding, applying for and participating in artist residencies? Guest blogger Joseph Cavalieri details how to go about this process step by step, and gives ideas for using your residency to meet other artists, promote your work and make permanent connections.
Strategies for Self-Producing Artists
In the final installment of her article on “Creating a DIY Strategy for Exhibiting Your Work” guest blogger Rhonda Schaller discusses the pros and cons of self-producing artists.
A Gallery Director Speaks: What Artists Must Know
Robert Patrick, gallery director and consultant, is interviewed about what artists need to know about art collectors, art galleries, and how to prepare presentations.
