Price Point Strategies to Increase Art Sales

Reach a bigger market share with a range of prices for every budget.

Stand Out in a Crowded Marketplace

In an evolved art marketplace, artists have more opportunities but are responsible for their own visibility.

Thriving as an Artist During Tough Times

Artist Linda Finstad used coffee to build her art business (in the most difficult of times) and brighten the lives of others.

A Useful Tool for Artists: Color911 App

The Color911 app is a valuable tool for creative-minded people in many ways. 

How Artists Can Overcome Fear

An excerpt from Reach More with Video: A Digital Guide for Creatives. Author Graeme Stevenson addresses the fear that holds artists back from realizing their potential and living their dreams.

How to Gain Local Exposure for Your Art

Seeking new places to show your work? Consider local businesses or organizations.

What Motivates Art Collectors?

How collectors gain from appreciating and purchasing your art, and what artists need to know about communicating this message.

Digital Artist Launches a Successful Solo Show

Digital artist Carole Boyd planned and implemented a successful solo show in her community. Here’s how she did it.

I Needed to Find Myself Before Starting My Own Art Business

Jenn Cohen, founder of Facsimile, shares her journey as an artist and finding balance as a creative entrepreneur.

How to Give Confident Presentations about Your Art

An excerpt from the new e-course Reach More with Video: A Digital Guide for Creatives from Colour In Your Life. Founder Graeme Stevenson addresses challenges artists face when speaking publicly, and how to overcome them.

Advice for Artists: The Value of a Personal Network

Arts advocate and marketing expert Rickie Leiter shares recommendations on how artists can earn opportunities and publicity through building a network.

Advice for Artists: Secure Opportunities and Promote Your Events

We asked artist advocate and marketing expert Rickie Leiter about making the most of opportunities and publicity.

Cultivate Collectors Emotionally

Create marketing messages that connect emotionally with your potential customers.

Selling Art B2B

Selling to a business client? Understanding your target customer’s needs will help you close the sale.