by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales. Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]
How Artists Use Video for Marketing
Video rules online and in social media. Artists are using this format in different ways to share their work and engage potential customers.
Your Art Display: Presentation Matters
Give your customers a visual clue as to the value and desirability of your artwork by using thoughtful presentation.
9 Golden Rules for Selling Art
Set your art business up for success with practical strategies that make selling a pleasure.
Start a Successful Artist Blog (or Podcast)
by Carolyn Edlund Many artist entrepreneurs are looking to gain attention and interact with a target audience. Content creation is a great way to start that engagement. There is a steady increase in the number of artists selling online. Consequently there is also a huge amount of “noise” happening in an already crowded […]
Plan for Success by Mapping Your Art Business
Here’s a method of “big picture” planning to guide you in building your art business.
Your Artist Statement: Why You Need One and Where You Can Use it
An artist statement is a concise written summary of your work that sets the tone for your brand story and marketing messages. Ultimately, the point of an artist statement is make others more interested in your work.
Earn More on Every Art Sale
Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.
Make Your Art Business Referral-Friendly
Close more art sales by cultivating referrals. Here’s how.
What are You Selling?
Making additions and changes to your product offering can maximize your earning potential.
Plan Your Email Marketing Messages
Ready for an email marketing strategy? Here’s how and when to reach out to your audience.
The New Face of Art Fairs & Festivals
During the pandemic, art festivals were forced to make sweeping changes in order to survive. The results have changed the way artists do business.
The Art Licensing Game
Thinking of licensing your artwork? Painter Tim Saternow shares his experience and recommendations for others who want to enter the industry.
How to Sell in the Wholesale Marketplace
Wholesaling has distinct benefits for creative entrepreneurs whose work is appropriate for this market.
