The Color911 app is a valuable tool for creative-minded people in many ways.
How Artists Can Overcome Fear
An excerpt from Reach More with Video: A Digital Guide for Creatives. Author Graeme Stevenson addresses the fear that holds artists back from realizing their potential and living their dreams.
How to Gain Local Exposure for Your Art
Seeking new places to show your work? Consider local businesses or organizations.
What Motivates Art Collectors?
How collectors gain from appreciating and purchasing your art, and what artists need to know about communicating this message.
Digital Artist Launches a Successful Solo Show
Digital artist Carole Boyd planned and implemented a successful solo show in her community. Here’s how she did it.
I Needed to Find Myself Before Starting My Own Art Business
Jenn Cohen, founder of Facsimile, shares her journey as an artist and finding balance as a creative entrepreneur.
How to Give Confident Presentations about Your Art
An excerpt from the new e-course Reach More with Video: A Digital Guide for Creatives from Colour In Your Life. Founder Graeme Stevenson addresses challenges artists face when speaking publicly, and how to overcome them.
Advice for Artists: The Value of a Personal Network
Arts advocate and marketing expert Rickie Leiter shares recommendations on how artists can earn opportunities and publicity through building a network.
Advice for Artists: Secure Opportunities and Promote Your Events
We asked artist advocate and marketing expert Rickie Leiter about making the most of opportunities and publicity.
Cultivate Collectors Emotionally
Create marketing messages that connect emotionally with your potential customers.
Selling Art B2B
Selling to a business client? Understanding your target customer’s needs will help you close the sale.
Connect with Your Art Collectors
by Carolyn Edlund Invite engagement from people interested in your work to begin conversations that lead to art sales. Acquiring a collector base that will appreciate what you do and purchase your work is a process. Very few sales are made when the client first sees your art. Most often they need exposure […]
How Artists Use Video for Marketing
Video rules online and in social media. Artists are using this format in different ways to share their work and engage potential customers.
Your Art Display: Presentation Matters
Give your customers a visual clue as to the value and desirability of your artwork by using thoughtful presentation.
