Here’s a method of “big picture” planning to guide you in building your art business.
Your Artist Statement: Why You Need One and Where You Can Use it
An artist statement is a concise written summary of your work that sets the tone for your brand story and marketing messages. Ultimately, the point of an artist statement is make others more interested in your work.
Earn More on Every Art Sale
Instead of running a sale or resorting to discounts, turn your thinking around. Use these strategies to increase the perceived value of your art and earn more on each sale.
Make Your Art Business Referral-Friendly
Close more art sales by cultivating referrals. Here’s how.
What are You Selling?
Making additions and changes to your product offering can maximize your earning potential.
Plan Your Email Marketing Messages
Ready for an email marketing strategy? Here’s how and when to reach out to your audience.
The New Face of Art Fairs & Festivals
During the pandemic, art festivals were forced to make sweeping changes in order to survive. The results have changed the way artists do business.
The Art Licensing Game
Thinking of licensing your artwork? Painter Tim Saternow shares his experience and recommendations for others who want to enter the industry.
How to Sell in the Wholesale Marketplace
Wholesaling has distinct benefits for creative entrepreneurs whose work is appropriate for this market.
How to Thank Your Collectors
Use these ideas to build relationships with your art collectors by sharing appreciation for their patronage.
Know Your Collector and Why They Buy
A working knowledge of your collector and their motivations will help you market your art more effectively.
Checklist for Working with a Gallery
Artists can use these guidelines to set up a professional working relationship with a gallery that is mutually beneficial.
Stand Out as an Artist in the Digital World
The online marketplace is competitive and crowded. Get your art website noticed by using a distinctive domain name.
30 Reasons Artists Should Sell Locally
Artists should prioritize selling to local customers and collectors. If you aren’t cultivating your local market, here is what you’re missing.
