When major publicity comes your way, you need a plan to make the most of the opportunity.
Growing an Art Business with Print on Demand
Here’s how one artist expanded his business by offering merchandise through Print on Demand.
Create an FAQ Page on Your Art Website
If you’re not making sales through your art website, take a look at the user experience. Do visitors seeing your work understand your terms and policies and how to make a purchase?
Who Buys Handmade Art and Craft?
There are plenty of customers who specifically want to own handmade work. They have a true appreciation for the talent and experience of the maker, and the creativity behind each piece.
Encourage Collecting and Increase Repeat Sales
Artists in any medium can create work that brings customers back for more by encouraging collectability by using some basic principles.
What is the Crypto Art Market?
A huge emerging market has opened for artists to sell digital work online. Artist Marc-O-Matic is interviewed about his lucrative experience selling art as NFTs on the blockchain.
The Power of Email Marketing
Art marketing is challenging and time-consuming. Here’s how an old standby can be one of your secret weapons.
Muse vs. Market: How to Write Your Brand Story
Selling the purpose behind a brand has a decades-strong loyalty with marketers and entrepreneurs. Here’s how artists can use the same formula to “Find the Why?” and claim their voices in the marketplace.
How I Set and Reached My Art Sales Goals
What happens when an artist takes a proven business approach to setting and reaching goals? Painter Tom Blood shares his process and results.
What Artists Should Know about The Corporate Market
The corporate sector may be a lucrative market for artists whose work is appropriate and who have the ability to work with other professionals to serve large clients.
Selling Art? Know the Decision Maker
Increase your art sales by understanding your buyer and their motivations.
Price Your Art Like a Professional
Price your art to reflect it’s value in the marketplace and pay yourself a profit.
The Future of Art Fairs and Festivals
The 2020 pandemic wreaked havoc on live art events, forcing cancellations and changes to an entire industry. What does this mean for artists going forward?
Setting and Reaching Your Art Business Goals
What do you want to achieve? Define your vision, set specific goals, and build a road map to get there.
