The Curse of Knowledge

You have more knowledge about what you know than anyone else. And, because you can’t “unlearn” what you know, you make assumptions.

How Natasha Wescoat Rocked Her Online Art Sales

A well-rounded web presence is an essential part of your art business and brand if you want to sell online.

Online Sales Tips from the Experts

If you take the step to sell your work online, you need to realize it is a commitment. Take a bit of time and do some research.

Fun with Photos

You can get some amazing effects just playing around with the many features it offers.

Selling to Niche Markets/Wedding Industry

Michigan-based calligrapher Jennifer Buck of Graceful Expressions used multiple smart strategies to market and grow her creative business.

Sell More Art with this Smart Strategy

Showing art in it’s environment helps prospective customers visualize how the art could work in their own home or office.

The Great Asheville Arts Experiment

This project has the potential to position me as a valuable asset for local art-lovers, artists, galleries and those who plan art events.

Need Money for Art? Kick Your Funding Into High Gear

Do you have a creative project in mind and need money to fund it? Use “crowdfunding” to invite others to become a vital part of your project by backing you financially to achieve your goal.

Is There a Future for Trade Shows and Sales Reps?

With the advent of internet shopping and an abundance of websites, the face of commerce is continuing to change entire industries.

6 Ways to Learn from Your Customers

How much do you as an artist know about what your customers want? Here’s how to find out, directly from them.

The Fine Art of Connection

“What merits attention to this Facebook user is that not only has he made connections, but how he interacts with online friends to schedule gallery shows up and down the east coast and draws crowds to openings.”

Email Marketing for Artists – Part 2

Here are some ways to grow your subscriber list and make your newsletters even more effective.

Email Marketing for Artists – Part 1

Want to build website traffic, and get in front of your audience at every opportunity? Building and using an email database of your contacts is crucial to maximize your exposure and create repeat sales of your work.

Matching Artists with Corporate Buyers

Is your artwork a match for the corporate art market? Expert Joyce Creiger developed Art Specifier to help artists sell.